Learn To Write Your Own Simple Press Release: Examples

Greetings Readers, Attached I have placed for you learning needs, a copy of two press releases that have been written for specific artist ventures. The first press release was written for Lil Wayne's "I'm Still Music" tour. The second press releases was written for the debut of college sensations rap group "Chiddy Bang's" album entitled "Breakfast". The Group also appeared on Jay Leno.

The focus here is not on the artist, but on what a release entails. As you can see how the title is displayed, varies on what company you work for, but It is pretty self explanatory, and you may copy it if you need help. The main focus is, what we in the PR world define as the 5 W's. WHOWHATWHEN WHEREWHYYou must cover all these bases within the the first paragraph of your release, or you will lose the attention of whoever you are pitching to. For Lil Wayne,
Who- Lil Wayne '
What- Announces 2011 North American Tour 
When- Dates Listed at the end of EVERY press releases<---REMEMBER
Where- Cities Listed With dates at the end 
Why- In support of new single and album "I Am Not a Human" 

These are the five essentials that your the first paragraph should cover. Everything else is secondary. The second paragraph can go more into detail of how the event is predicted to be. And what (your client) has been up to. The third paragraph can give the Bio of (your client), what they have done in the past, and what they are planning. You end every release with your contact information, which obviously is extremely important.

Ex.
Kerry Smalls
Account Coordinator
111-111-1111
kerrys@enteryouremailhere.com

I hope these examples have helped you to structure a better release. Zoom in on the scanned documents thoroughly and enjoy!

-Kerry

Smalls PR Updates: Create Profit, Not Bullshit

NOT

Print Outlets: Obsolete or Exclusive?

With technology becoming as widely advanced as it is in 2012, many things once familar to us, have began to be replaced by some sort of technoological advancement or "supplement"; digitally replacing what it is that we need. In the press world the statement that "Print" publications are becoming irrelevant, becuase we live in a digital based society, has its accuracy yet its argument. For press and media folks, are print publications being replaced by online websites?Should you still waste your time pitching and pleading with a print publication, when you can just as simple, attack the digital market?'Everyone has their own opinion. In a realistic, and advanced thinking mind-set, it would be smart to pin point a print publication as "exclusive". Because magazines and billboards are less sought after, wouldnt it be the perfect time to "seek" after them. The thing with digital is, just as fast as a link posts on the internet, is as fast it goes. The link is once read and then dissapears into a cyber oblivion. Pro Print: Lock in that print publication, and you have secured your clients face on something PHYSICAL. Something irreplaceble. Something that people can feel, hold and touch. This sounds so much more exclusive, it's so much harder to get, and lasts for so much longer. Do yourself a favor, if you can snag a nifty print pub, go for it. Reverse the cycle or this rapid paced technological revoloution, and land that magazine. Make your mark. Smalls PR Updates. For more opinons on print: Obsolete VS. Exclusive, click the link below